The Famous Grouse Distillery

In contrast to the small bird of its logo, the brand that is renowned for its sublime blended malt Scotch whiskies conquered almost the whole world.

The Famous Grouse Blended Scotch Whisky LogoThe Famous Grouse is a brand that has been established by Matthew Gloag in the 19th century. His grandfather was a wine merchant in Perth, Scotland, who started the business and handed it over to his son William in 1860. William already showed interest in producing blended whiskies and in 1896 his nephew Matthew took over the business.

Matthew created a blend that was called The Grouse Brand and with it he started a long story of success. Because his blended whisky became very well-known, he renamed it as The Famous Grouse a few years later. The Gloag family kept the company until 1970. It was sold to Highland Distillers, which was purchased by the Edrington Group in 1999. Ever since the Famous Grouse is part of the Edrington Group, which owns for example The Macallan and Highland Park as well.

The Glenturret Whisky Distillery | The Glenturret destillery

Famous Grouse becomes world famous

The original blended Scotch whisky of the Famous Grouse has become a world-famous product and is the highest selling whisky in Scotland. Even though the overseas exports started not until the 1980s, the staple is already vended in 94 countries. Per year about 43 million of the blend are sold worldwide. The Brand found a home at the Glenturret Distillery in Crieff, which is located in the Scottish Highlands. By the way, Glenturret was built in 1775 and is the oldest working distillery in Scotland.

The Famous Grouse Blended Scotch Whisky charring barrels | charring barrels

The red grouse as trademark of the perfect blend

The Famous Grouse Blended Scotch Whisky | The GrouseTo make sure that every single drop of the Famous Grouse blend has the same quality, the company has a great team of experienced blenders, craftsmen, merchants, maltsters and so on. The relations to the single malt producing distilleries already exist for many years and the four blenders do a fabulous job by combining the right whiskies in order to get a perfect blend. Furthermore, the team gathered around Master Blender Gordon Motion is nosing a few hundred whiskies per day just to find potential new creations for the Famous Grouse family.

The red grouse became the trademark of this whisky brand because it is Scotland s national game bird and thus shows the bond between the Famous Grouse and its home Scotland. The shy animal is medium-sized and has its wildlife habitat in the heather moorland around Great Britain and especially in Scotland. Depending on the whisky blend, the logo is changed to a black grouse or a ptarmigan.

The product range of the Famous Grouse consists of various blended malt Scotch whiskies:

  • The Famous Grouse
    This whisky blend is the staple of the Famous Grouse brand and is sold almost all around the world.
  • The Black Grouse
    By selecting stronger peated malts, the blenders created a smoky brother of the original Famous Grouse.
  • The Black Grouse Alpha Edition
    This edition is even a tad smokier than the Black Grouse and has a higher and older malt content.
  • The Snow Grouse
    A mellow blend which shows its full vanilla flavour when it is served straight from the freezer.
  • The Naked Grouse
    The maturation in sherry casks left a beautiful aroma of black cherries, dried fruits, dark chocolate and spicy cinnamon.
  • The Famous Grouse 16 Year Old
    This double matured special edition consists of eight excellent whiskies and ripened in Spanish sherry and American bourbon casks.
  • The Famous Grouse 40 Year Old
    An absolutely unique blend that is limited to 276 bottles.
The Famous Grouse Blended Scotch Whisky | The Famous Grouse
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The Black Grouse Blended Scotch Whisky | The Black Grouse
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